The Best Content Hub Examples of 2025

1. Airbnb – Neighborhood Guides

Airbnb didn’t just build a content hub. They created a full-on travel discovery tool.

Their Neighborhood Guides help users explore cities one district at a time, with visual maps, local tips, and interest-based tags like “family-friendly” or “nightlife.”

The genius here is subtle. These pages offer real value before a user ever thinks about booking. And when they are ready? The listing pages are just one click away.

What stood out to me: The content feels native to the experience. It’s not a blog, it’s a guide. The design is clean, interactive, and tailored to traveler intent.

Lesson: Build content that meets your users at the research phase. Give value first, and conversions will follow. Airbnb didn’t force bookings. They earned them by becoming part of the planning process.

2. American Express – OPEN Forum

Amex launched OPEN Forum years ago as a separate site for small business advice.

The content was good, but the real magic was in the community. Business owners could comment, ask questions, and get answers from peers and experts.

Even though the hub lived off-domain, it became one of Amex’s biggest lead drivers. This was because it built trust without pushing products.

What stood out to me: The community angle. Forums, interviews, and thought leadership created a full experience—not just articles in a vacuum.

Lesson: Don’t be afraid to play the long game. A helpful, lightly branded content hub can outperform any product page when it comes to relationship building.

3. Google – Think with Google

Google’s marketing hub is part research lab, part playbook.

It’s organized by categories like Consumer Insights and Marketing Strategy, but everything flows under one roof with a consistent layout and taxonomy.

They lead with data. Most posts cite studies, trends, or proprietary research, which makes the content feel original and credible.

What stood out to me: The use of format tags like “Case Study” or “Perspective.” It helps readers choose how they want to learn, not just what they want to learn.

Lesson: Play to your strengths. If you have access to unique data, use it. If not, use format and structure to keep things clear and user-friendly.

4. L’Oréal – Makeup.com

L’Oréal bought Makeup.com and turned it into a beauty magazine that just happens to lead back to their brands.

The site covers tips, tutorials, and trends across the makeup world—sometimes even mentioning competitor products to keep it real.

They rank for broad queries like “how to apply eyeliner” because the content reads like editorial, not marketing.

What stood out to me: Owning the category keyword. That domain alone gives them an edge, but they backed it with high-quality content and design.

Lesson: Sometimes the best strategy is to build a separate brand around your content. It gives you freedom to be more credible, especially in saturated markets.

5. Red Bull – The Red Bulletin

Red Bull became a media company with The Red Bulletin. This hub runs like an actual lifestyle magazine, with content on sports, music, travel, and culture. No product push. Just great storytelling.

It’s available in multiple countries and formats, with print and digital versions that sync with Red Bull’s event calendar and sponsorships.

What stood out to me: The quality. This isn’t filler content. It could easily stand alone without the brand, and that’s exactly why it works.

Lesson: If your brand has a culture or vibe people relate to, lean all the way in. Red Bull didn’t just tell stories, they shaped the conversation around energy, movement, and edge.

6. P&G – P&G Everyday

P&G didn’t try to sell paper towels. They created a lifestyle hub with real value for their audience. P&G Everyday offers cleaning hacks, parenting tips, and recipes, all naturally woven around the kinds of problems their products solve.

You’ll see mentions of brands like Pampers or Bounty, but they’re placed where they actually make sense. It’s advice first, product second.

What stood out to me: They made the brand feel helpful, not pushy. The coupon integration also gave a real-world bridge between content and purchase.

Lesson: Your content doesn’t need to sell directly. Solve daily problems. Show up often. Let the brand become part of life through repetition and relevance.

7. Trello – Guide to Remote Work

Trello built a single, structured guide on remote work and packed it with value. It covers everything from communication to productivity to team culture.

This is a true pillar page—one that scrolls deep but stays easy to navigate with a table of contents and clear sections.

Throughout the guide, Trello inserts examples of how its product fits in, but never makes a hard pitch.

What stood out to me: The balance. It’s visually clean, helpful for users, and it maps perfectly to the product’s strengths.

Lesson: If your topic is hot and your product is relevant, own the topic with one deep, cohesive piece. A single, high-ranking page can outperform an entire blog category.

8. Zapier – Ultimate Guides

Zapier didn’t stop at one guide. They created a whole series. Each “Ultimate Guide” breaks a broad topic into chapters, which then live on their own pages. One page introduces the topic and links to all the others. That’s hub-and-spoke done right.

Each guide is designed to rank. Each chapter answers a specific question. All of them tie back to Zapier’s value.

What stood out to me: They nailed discoverability. I’ve seen people link to individual chapters as stand-alone resources, which just feeds more traffic into the hub.

Lesson: Think modular. One hub can spawn dozens of keyword targets if you plan it right. And offering a downloadable version for email capture is a smart bonus move.

9. Mayo Clinic – Diseases and Conditions

MayoClinic.org runs one of the most trusted medical hubs online. Their structure is methodical. Each condition has a main page, and that page links to subpages on symptoms, causes, treatment, and more.

It’s essentially a content matrix that is repeatable, scalable, and consistent.

What stood out to me: The uniform structure. Whether you’re researching asthma or arthritis, you know exactly where to find what you need.

Lesson: In content-heavy industries, structure is everything. Give users a reliable experience. Create templates and stick to them. That consistency builds trust and makes maintenance easier too.

10. Audubon – Guide to North American Birds

Audubon turned a database into an experience. Their bird guide includes hundreds of species, searchable by name, region, or type. Each entry has audio clips of bird calls, photos, maps, and facts.

This is a masterclass in interactive design and user intent. People come to identify a bird, and Audubon gives them tools to do exactly that.

What stood out to me: The sensory layer. Letting people hear a bird call changes the experience. It’s functional and emotional at the same time.

Lesson: Don’t settle for text alone. Adding tools, audio, visuals, or anything that helps the user accomplish their goal. Interactivity creates staying power.

11. Drift – Chatbot Resource Hub

Drift took a high-interest topic (chatbots) and built a guided experience around it. Their resource hub walks readers through what chatbots are, how they work, and how to use them. Each section leads naturally to the next, with prompts like “Still curious? Learn about X.”

The content is educational but always nudges toward Drift’s product when it makes sense. Not forced. Just present.

What stood out to me: The structure. It’s not just a blog post. It’s a journey. Design, flow, and subtle CTAs all work together.

Lesson: Guide your reader. Anticipate their questions and answer them in order. If your product solves the problem, show that without shouting.

12. DietDoctor – Keto for Beginners

DietDoctor owns the beginner space for keto. Their landing page on the topic answers all the key questions and then links out to meal plans, recipes, FAQs, and success stories. It’s structured, skimmable, and visual. It feels complete without being overwhelming.

The content flows from basic education to practical tools to sign-up nudges, all in a logical sequence.

What stood out to me: They made one clear point of entry. If someone Googles “how to start keto,” this is where they land and stay.

Lesson: Create a “start here” page for big topics. New users need a clear way in. If you become their trusted guide, they’ll follow you deeper.

13. Bank of America – Better Money Habits

BoA partnered with Khan Academy to build a financial literacy hub that actually helps people. It’s hosted off-domain and offers videos, explainers, and tools for budgeting, saving, and credit building. There’s no selling. Just education.

The branding is light and the tone is friendly. For a bank, that’s a smart move. It builds trust with people who aren’t ready to open an account but want to learn.

What stood out to me: The partnership. By teaming up with Khan, BoA borrowed credibility while delivering real value.

Lesson: If your brand lacks trust in a sensitive space, bring in an expert. Lead with education. The right partner can lift both perception and reach.

14. Adobe – CMO.com

CMO.com was Adobe’s play to win over marketing leaders. Instead of pitching software, they published insights, interviews, and industry trends. It ran like a legit media site. Clean design. Expert contributors. High editorial standards.

Executives saw it as a resource, not a marketing arm. That’s exactly what Adobe wanted.

What stood out to me: The off-domain strategy. By separating the hub from their main site, Adobe created a sense of neutrality.

Lesson: If your audience is skeptical or saturated with vendor content, go editorial. Offer insight first, brand second. It earns more trust and more attention over time.

15. Marriott – Bonvoy Traveler

Marriott created Bonvoy Traveler to inspire trips before people even start planning. The content focuses on destinations, culture, and local experiences. Hotel mentions are soft and usually appear at the end.

What makes it work is the timing. This hub reaches people at the dreaming stage. When they finally decide to book, Marriott is already in their head.

What stood out to me: The emotional tone. This isn’t a booking engine. It’s a travel magazine that just happens to live inside a hotel brand.

Lesson: Match your content to the moment. If your customer is exploring, don’t try to sell right away. Inspire first. Guide later.