Transforming an Underperforming Lawn Care Website

When this lawn care company (let’s call them GreenGrow) first approached us, they were frustrated and disillusioned with SEO.

They had been working with a previous agency that promised results but kept them in the dark about what was actually being done on their website.

Despite investing thousands of dollars per month, they had little to show for it—no clear deliverables, no measurable progress, and no tangible return on investment.

The team did some digging and realized the core fundamentals of SEO weren't being implemented on the site.

After a brief discussion with the business owner, he began to understand the issue as well and decided to let our team do our thing on the site.

Our philosophy at Trendline SEO is simple: SEO should be transparent, easy to understand, and, most importantly, results-driven.

That’s exactly what we set out to provide.

To turn things around, we started from the ground up.

The first major step was rebuilding their website with a focus on brand presentation, technical performance, and long-term scalability.

We used GeneratePress, which allows us to rapidly prototype and deploy new pages in minutes rather than months. This gave us the agility needed to continually refine and expand their site as needed.

Next, we tackled content.

The previous agency had been publishing low-quality, keyword-stuffed articles that provided little value.

We trimmed away the fluff and implemented a strategic content plan focused on two key areas:

• Transactional Intent Pages – Service pages optimized to convert visitors into customers.
• High-Quality, Educational Blog Content – Informative and useful articles that positioned the company as an authority in their industry.

We wanted to produce content for readers that actually provided value, not content that was produced simply to rank on Google.

From there, we focused on the actual technical structure of the site.

To enhance the site’s structure, we implemented a well-planned internal linking strategy, ensuring both users and search engines could easily navigate and understand the site’s content.

Additionally, we optimized for Google Discover, tapping into a powerful traffic source that had previously been ignored.

The results speak for themselves:

• Organic traffic skyrocketed from 300 visitors/month to over 10,000 visitors/month (a 3,233% increase).
• Search rankings improved dramatically—average position moved from 56 to 25, with daily ranking improvements.
• Total impressions increased from 805 to 8,000 (an 894% gain).
• Clicks surged from 6 per day to 133 per day (a 2,116% increase).
• Keyword rankings exploded, growing from 130 total keywords to over 2,000.

Take a look at the chart below to see our strategy in action - this is what effective SEO looks like:

In just six months, we took a struggling website and turned it into a high-performing traffic magnet, and is growing to become a thought leader in the lawncare industry.

By focusing on technical excellence, strategic content, and transparent SEO practices, we delivered tangible ROI—something the client had never experienced before.

And the best part? This is just the beginning. Rankings continue to rise daily, and the foundation we’ve built will support long-term growth for years to come.

If you’re tired of vague SEO promises and want results that actually move the needle, let’s talk.